A company’s branding can often be a deciding factor for consumers. As a branding agency it is our job to tell your story through instantly recognisable logos or brandmarks, subsequently tailoring all marketing collateral to your brand’s core values. Whether it be establishing your key messaging and what you represent as a business, or rebranding ageing logo designs and collateral, we believe in the following steps that are critical to the creation of a brand that you can be proud of!
Our Branding Process.
Social media influences society…and consumers
1. Branding Brief
The first step is to have a briefing meeting to discuss what is required. You will meet with a creative consultant and a designer so that we can get a better idea of the direction you would like to take with your branding. It does not matter if you do not have any design in mind – or even a basic colour theme, this meeting is designed so that we can get a feel of what you are trying to achieve with your company/branding.
2. Client Vision
Our branding is created not only to look awesome but also to represent what you offer as closely as possible, whether that be a product, service or even simply an idea. As a result, if you don’t have any design direction in mind, we can glean enough information through discussing your business’ culture, processes, client base and aims.
We offer objective advice in all aspects of our work, including our branding processes. It is our role as branding consultants to create the best brand for our clients, according to their requirements. As a result, at points this involves both accepting a client’s direction and also educating a client as to why a certain direction might not be the best fit for their business! The client always has final say, but where necessary we will fulfil our role as branding consultants.
4. Concepts & Directions
Great branding is a process, not an instant result. After we have had a briefing meeting and performed industry and competitor research we will then create initial direction concepts. The feel of each concept may vary dramatically (depending on the briefing meeting) but this is a necessary step. The concepts are created to identify a design direction which can then be refined, rather than a finished product (although this has happened before!).
We’ve been lucky enough to have worked on website designs in London with incredible clients across a very diverse range of industries. This has given us the opportunity to really stretch our imaginations into new creative spaces and then push our technical skills to enhance the user experience. This has resulted in beautiful, bespoke websites that perfectly and uniquely represent the business of each of our clients.
Web design and development need to perform seamlessly as two halves of a perfect whole for the benefit of both users and search engines. Our web development team brings your vision to life with the functionality that your website needs to attract your target audience.
”But nothing the copy said could convince her and so it didn’t take long until a few insidious Copy Writers ambushed herRobert JohnsonThemeNectar