01
Service-led structure
Eye tests, contact lenses and specialist clinics each have a clear home.
Project overview
A digital experience built around expert, personal care.
Jennings Opticians needed a website capable of presenting NHS and private eye examinations, contact lens services and specialist clinics, while standing apart from larger chain opticians.
The site was structured to help patients understand the full range of eye care on offer, from routine tests to glaucoma monitoring, and book confidently online.
A warm, independent tone and clear trust signals were used throughout to reflect nearly ninety years of local eye care.
02
Independent positioning
Personal, consistent care is presented as a clear alternative to chain opticians.
03
Simple booking journey
Patients can book an eye test or clinic appointment in just a few steps.
The challenge
Nearly ninety years of trust. One modern website.
The website needed to modernise the practice's online presence while keeping the personal, independent feel that sets it apart.
01
Stand out from chain opticians
The independent, personal approach needed to come through clearly online.
02
Present specialist clinics clearly
CUES urgent care and GERRS glaucoma monitoring needed plain explanation.
03
Simplify appointment booking
Patients needed a fast, clear route to book eye tests and clinics.
Key website features
Designed to inform, reassure and book.
Each page combines clear eye care information with the confidence patients need before booking.
01
Eye test booking
NHS and private eye examinations for all ages, booked with ease.
02
Contact lens clinic
Tests, trials and aftercare are explained clearly for new and existing wearers.
03
Specialist clinics
CUES urgent care and GERRS glaucoma monitoring have dedicated pages.
04
Frames & glasses showcase
Designer frames, varifocals and reading glasses are easy to browse.
05
Responsive experience
Navigation and booking adapt smoothly across every screen.
06
SEO-ready structure
Service pages support local search visibility in Wythenshawe and Manchester.
Project highlights
A scalable platform for continued growth.
Replace these figures with verified Analytics, Search Console or booking data when available.
89Years of local eye care represented
4+Specialist clinics presented
1Simplified booking journey
100%Responsive experience
“The new website reflects the personal care we've always offered, and makes it far easier for patients to book with us.”
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