Email Marketing

Emails your customers actually want to open.

Email remains one of the highest-ROI marketing channels available. We design and manage campaigns that are well-written, beautifully designed and built to convert.

£36 ROI per £1Automation built inList segmentedMonthly reporting
Opened, not ignoredSubject lines tested
Built to convert
Campaigns worth opening.
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Reported monthlyPlain-English results
Email marketing that gets results

An average ROI of £36 for every £1 spent.

Email marketing consistently outperforms most other channels. But only when done properly — with the right strategy, the right content and the right timing.

We manage everything from building your template and writing your copy to segmenting your list and analysing performance. Whether you need monthly newsletters or automated welcome sequences, we'll handle it.

What's included

A fully managed email marketing service.

From strategy and design to automation and reporting — we handle all of it.

01

Campaign Design & Copywriting

Every email designed on-brand and written to be read — clear structure, compelling copy and a strong call to action.

02

Automation Sequences

Set up once, work forever. Automated sequences that nurture leads and welcome new subscribers automatically.

03

List Management & Segmentation

The right message to the right person at the right time, so every email stays relevant to every subscriber.

04

Analytics & Reporting

Open rates, click rates, conversions and revenue — clear monthly reporting on exactly what's being delivered.

05

Subject Line Testing

A/B tested subject lines so more of your list actually opens what you send.

06

GDPR-Compliant Practices

List handling and consent management done properly, protecting your business and your subscribers.

What is included

Every campaign, managed properly.

This is what happens after you sign off email marketing with us.

01

Custom HTML email templates

On-brand templates that render properly across every inbox and device.

02

Welcome email sequences

New subscribers greeted automatically with a sequence built to build trust and drive action.

03

Lead nurture automations

Automated follow-ups that keep leads warm without you lifting a finger.

04

List cleaning & validation

A healthy list that protects your sender reputation and deliverability.

05

Behavioural segmentation

Campaigns targeted based on how subscribers actually interact with your emails.

06

Open & click rate tracking

Ongoing tracking so you always know what's performing and what needs changing.

Our process

Clear stages. No unnecessary complexity.

You will always understand what is being worked on and what happens next.

01 · Discover

Understand

We learn about your list, platform, goals and current email activity, if any.

02 · Build

Set up

We design templates, write copy and build your automation sequences from scratch.

03 · Launch

Send

Campaigns go live with careful monitoring to catch any issues early.

04 · Optimise

Improve

We refine subject lines, segments and content every month based on real performance data.

Performance you can see

Full transparency on opens, clicks and revenue.

You'll always know exactly how your email programme is performing — no vague reports, no jargon, no vanity metrics.

Every campaign is reviewed monthly against clear, agreed goals, with changes made based on data rather than guesswork.

£36

Average return for every £1 spent

Automation sequencesIncluded
List segmentationIncluded
Subject line testingOngoing
ReportingMonthly
Contract lock-inNone
The NKDS difference

Managed properly, not left on autopilot.

Unmanaged email lists quietly go stale. Ours don't.

Unmanaged or self-run email

×The same generic newsletter sent to everyone
×No automation, so new subscribers hear nothing
×Subject lines chosen by guesswork
×No idea what's actually driving revenue
FAQs

Email marketing questions.

Common questions about running email campaigns with us.

Which email platforms do you work with?

We work with most major platforms, including Mailchimp, Klaviyo and others. If you're not already using one, we'll recommend the right fit for your business.

How often should I be emailing my list?

It depends on your business and audience, but consistency matters more than frequency. We'll agree a sending cadence that keeps you visible without becoming annoying.

Can you write the content for me?

Yes. Professional copywriting is included as standard — you review and approve before anything is sent.

Do you handle GDPR compliance?

Yes. List handling, consent and unsubscribe management are all done in line with GDPR requirements.

Is there a minimum contract length?

No. We work on a rolling basis because we'd rather earn your business every month than lock you into a contract.

Can you help grow my email list too?

Yes — we can build sign-up forms and lead magnets as part of your wider digital marketing strategy.

Start converting your list

Let's start converting your list.

Tell us about your email goals and we'll put together a no-obligation proposal. No pushy sales — just a straight conversation about what you need.

Get a free quote ↗