01
Product range showcase
Categories are easy to browse for both trade professionals and the public.
Project overview
A digital experience built around product confidence.
NB Merchants required a website capable of presenting a wide range of timber, tools and building supplies to both trade and retail customers.
The site was structured to help customers browse product categories, understand trade account benefits and find branch and contact details quickly.
Clear, practical content and prominent contact routes were used throughout to support enquiries and repeat trade business.
02
Trade account information
Trade benefits and account details are presented clearly.
03
Store & contact details
Branch location, hours and contact routes are easy to find.
The challenge
One merchant. A wide range. Two types of customer.
The website needed to remain simple while serving both trade professionals and everyday retail customers.
01
Present a wide product range simply
Customers needed to find products without wading through clutter.
02
Serve both trade and retail customers
The site needed to speak to professionals and the public alike.
03
Make contacting the branch easy
Location, hours and enquiry routes needed to be clear and prominent.
Key website features
Designed to inform, reassure and convert.
Each page combines practical clarity with the information customers need before visiting or ordering.
01
Product category pages
Timber, tools and building supplies grouped for easy browsing.
02
Trade account information
Benefits and sign-up details for trade customers.
03
Branch location & hours
Clear directions and opening times for every visit.
04
Delivery & collection info
Straightforward guidance on getting materials to site.
05
Enquiry forms
Simple routes for quotes and product questions.
06
SEO-ready structure
Category and branch pages support local search visibility.
Project highlights
A scalable platform for continued growth.
Replace these figures with verified Analytics, Search Console or sales data when available.
100+Products catalogued
2Customer types served
100%Responsive experience
7Days a week trading info
“The website brings our full product range, trade accounts and branch information together in one clear, professional place.”
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