01
Treatment comparison layout
Braces, Invisalign, lingual braces and orthognathic treatment are easy to compare.
Project overview
A digital experience built around patient confidence.
Orthodontist Direct needed a website capable of explaining a range of treatments, from metal braces to Invisalign and lingual braces, while connecting patients with local specialist clinics.
The site was structured to help patients compare treatments, understand pricing and finance options, and move naturally towards a consultation.
Strong trust signals, reviews and clear calls to action were used throughout to reduce friction and support enquiries.
02
Transparent finance messaging
Monthly pricing from £50 makes treatment costs clear from the outset.
03
Conversion-focused content
Pricing, finance messaging and reviews support enquiries at every stage.
The challenge
Complex treatments. One simple, trusted journey.
The website needed to explain clinical treatments clearly while building the trust needed for a high-value healthcare decision.
01
Make treatment choice easier
Patients needed to compare braces and aligner options without a confusing, clinical journey.
02
Present pricing transparently
Monthly finance and treatment costs needed to be clear and easy to find.
03
Build trust before enquiry
Reviews, GDC registration and qualifications needed clear presentation.
Key website features
Designed to inform, reassure and convert.
Each page combines visual clarity with the information patients need before committing to a consultation.
01
Treatment pages
Benefits, costs, suitability and next steps for every treatment option.
02
Local clinic finder
Helps patients connect with a registered specialist near them.
03
Finance promotion
From £50/month messaging supports treatment affordability.
04
Review-led trust
Patient feedback and ratings reinforce credibility at key moments.
05
Responsive experience
Navigation and calls to action adapt across every screen.
06
SEO-ready structure
Treatment and location pages support local search visibility.
Project highlights
A scalable platform for continued growth.
Replace these figures with verified Analytics, Search Console or booking data when available.
4Treatment types promoted
90,000+Smiles referenced sitewide
1000+5★ reviews highlighted
100%Responsive experience
“The project brings treatment choice, transparent pricing and patient trust together in one clear, professional digital experience.”
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