01
Dual-audience structure
Separate, clear journeys for learners and employers reduce confusion.
Project overview
A digital experience built around clear, confident enquiries.
PCV Ltd needed a website capable of presenting PCV licence training courses alongside driver recruitment services, for two quite different audiences.
The site was structured to help learners understand course requirements and next steps, while giving fleet employers a simple route to enquire about driver placements.
Clear course information and prominent calls to action were used throughout to support both training and recruitment enquiries.
02
Course-led navigation
PCV licence and CPC training options are easy to find and compare.
03
Conversion-focused content
Simple enquiry forms and calls to action support both course sign-ups and recruitment leads.
The challenge
Two audiences. One clear, simple website.
The website needed to serve learners and employers without either audience feeling like an afterthought.
01
Separate learner and employer paths
Each audience needed a direct route to the information most relevant to them.
02
Simplify course information
Training requirements and timelines needed to be easy to understand at a glance.
03
Encourage direct enquiry
Both learners and fleet employers needed a fast, low-friction way to get in touch.
Key website features
Designed to inform, reassure and convert.
Each page combines clear course and service information with a simple path to enquiry.
01
Course pages
PCV licence and CPC training explained with requirements and next steps.
02
Employer recruitment page
A clear route for fleet operators to enquire about driver placements.
03
Enquiry forms
Simple, short forms reduce friction for both learners and employers.
04
Trust-building content
Clear, professional presentation supports confidence in the training process.
05
Responsive experience
Navigation and calls to action adapt across every screen.
06
SEO-ready structure
Course and service pages support organic and local search visibility.
Project highlights
A scalable platform for continued growth.
Replace these figures with verified Analytics, Search Console or booking data when available.
2Distinct audience journeys
3+Training course types
2Dedicated enquiry forms
100%Responsive experience
“The project brings training courses and driver recruitment together in one clear, professional digital experience.”
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