01
Collection-led navigation
Casual, semi-formal and children's wear are organised for easy browsing.
Project overview
A digital boutique built around colour, style and ease.
Rang 48 needed an online store capable of showcasing Pakistani designer wear across casual, semi-formal and children's collections in a visually rich, easy-to-shop way.
The site was structured around clear collections, sizing and imagery to help shoppers explore styles and move confidently towards checkout.
Bold visuals and a smooth, mobile-friendly shopping journey were used throughout to reflect the vibrancy of the collections on offer.
02
Visually rich product pages
Colour, fabric and detail are showcased to bring each outfit to life.
03
Mobile-first shopping
A smooth, fast checkout works seamlessly across every device.
The challenge
One store. Many styles. One vibrant experience.
The website needed to capture the colour and detail of designer fashion while keeping the shopping journey simple and fast.
01
Showcase collections vividly
Outfits needed rich imagery to communicate colour, fabric and detail.
02
Simplify sizing and selection
Shoppers needed clear guidance on sizing and fit before ordering.
03
Optimise for mobile shopping
Most visitors shop on mobile, so the journey needed to be effortless.
Key website features
Designed to inspire, showcase and convert.
Each page combines bold visuals with the practical detail shoppers need before buying.
01
Collection galleries
Casual, semi-formal and children's wear presented with rich imagery.
02
Product detail pages
Fabric, sizing and colour information support confident purchases.
03
Fast, simple checkout
A streamlined checkout reduces friction and cart abandonment.
04
New arrivals showcase
Fresh collections are promoted prominently to returning shoppers.
05
Responsive experience
Browsing and checkout adapt smoothly across every screen.
06
SEO-ready structure
Collection and product pages support search visibility.
Project highlights
A scalable platform for continued growth.
Replace these figures with verified Analytics, Search Console or sales data when available.
3Core collections promoted
100+Styles catalogued
4.7★Customer rating highlighted
100%Responsive experience
“The new store brings our collections to life and makes it so much easier for customers to shop with us.”
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