Healthcare website project

Sunna Dental.

A trustworthy, patient-first dental website created to present affordable private care in Birmingham and make booking straightforward.

WordPressWeb DesignDental MarketingLocal SEOConversion UX
LocationStratford Road, Birmingham
Featured project

A patient-first website designed around treatments, trust and bookings.

Patient trust4.9★ Google rating
ClientSunna Dental
SectorPrivate Dentistry
ServicesDesign, Development & SEO
Website typeSingle-location WordPress
Project overview

A digital experience built around patient confidence.

Sunna Dental required a website capable of presenting a broad range of general, cosmetic and restorative treatments while emphasising affordable, trustworthy care on Stratford Road.

The site was structured to help patients understand treatments, explore pricing and move naturally towards booking a consultation.

Strong trust signals and clear calls to action were used throughout to reduce friction and support enquiries.

01

Treatment-led navigation

Invisalign, implants, veneers, whitening and hygiene are easy to find.

02

Affordability-focused messaging

Clear pricing and value messaging reduce hesitation before booking.

03

Conversion-focused content

Reviews, qualifications and consultation calls to action support enquiries.

The challenge

Affordable care needed to feel just as premium online.

The website needed to communicate quality and trust while keeping the affordable, approachable positioning clear throughout.

01

Make treatment discovery easier

Patients needed to find the right treatment without a complicated journey.

02

Communicate affordability

Pricing and value needed clear, honest presentation.

03

Build trust before enquiry

Reviews, qualifications and clinic credentials needed clear presentation.

Key website features

Designed to inform, reassure and convert.

Each page combines visual clarity with the information patients need before committing to a consultation.

01

Treatment pages

Benefits, costs, suitability and next steps for every treatment.

02

Clinic information

Address, contact number, opening hours and booking links.

03

Affordability messaging

Clear pricing supports treatment decisions.

04

Review-led trust

Patient feedback reinforces credibility at key moments.

05

Responsive experience

Navigation and calls to action adapt across every screen.

06

SEO-ready structure

Treatment pages support local search visibility.

Project highlights

A scalable platform for continued growth.

Replace these figures with verified Analytics, Search Console or booking data when available.

10+Core treatments promoted
4.9★Google rating highlighted
100%Responsive experience
24/7Enquiry access
“The project brings affordable dental care and clear patient trust together in one professional digital experience.”
4.9
★★★★★

Ratings and social proof help strengthen confidence and encourage bookings.

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