01
Campaign Strategy & Setup
Campaigns built from the ground up with a clear structure, the right targeting and keywords that drive real enquiries.
PPC management that maximises your return
No wasted budget, no guesswork.
Many businesses waste money on Google Ads by running campaigns that aren't properly structured, targeted or optimised. We take a meticulous approach — every campaign is built to convert, with regular refinements to improve performance month over month.
We manage everything from campaign structure and ad copy to keyword bidding and landing page alignment. You get full transparency on exactly where your budget is going and what it's returning.
What's included
End-to-end PPC management.
From strategy and setup to ongoing optimisation and reporting — we handle all of it.
02
Ad Copywriting
Compelling ads that make people click, written to match search intent and stand out from your competitors.
03
Bid & Budget Management
We manage your bids and budget for the best possible return — cutting waste and scaling what's working.
04
Conversion Tracking
Proper tracking so you know exactly which campaigns, keywords and ads are generating real enquiries and sales.
05
Landing Page Alignment
We make sure the page people land on matches the ad — for a smoother journey and a better quality score.
06
Monthly Reporting
Plain-English reports showing what's working, what's changed and what we're doing next.
What is included
Every campaign, managed properly.
This is what happens after you sign off a campaign with us.
01
Account & campaign structure
A clean, logical account structure that makes campaigns easier to optimise and report on.
02
Keyword research & match types
Granular keyword targeting and negative keyword management, so budget isn't wasted on the wrong searches.
03
Audience targeting setup
Campaigns targeted at the people most likely to convert, not just the widest possible audience.
04
Smart bidding strategy
Bid strategies chosen and tuned to your goals, whether that's leads, sales or brand visibility.
05
Full conversion tracking
Google Ads conversion tracking, GA4 integration and call tracking set up correctly from day one.
06
Ongoing optimisation
Regular reviews and refinements based on real performance data, not guesswork.
Our process
Clear stages. No unnecessary complexity.
You will always understand what is being worked on and what happens next.
01 · Discover
Understand
We learn about your business, goals, budget and current advertising, if any.
02 · Build
Set up
We structure and build your campaigns, ad copy and tracking from scratch.
03 · Launch
Go live
Campaigns go live with careful monitoring in the first days to catch any issues early.
04 · Optimise
Improve
We refine targeting, bids and ad copy every month based on real performance data.
Performance you can see
Full transparency on every pound spent.
You'll always know exactly where your ad budget is going and what it's returning — no vague reports, no jargon, no vanity metrics.
Every campaign is reviewed monthly against clear, agreed goals, with changes made based on data rather than guesswork.
3x
Typical lead volume improvement
Conversion trackingIncluded
ReportingMonthly
Budget wastage checksOngoing
Landing page reviewIncluded
Contract lock-inNone
The NKDS difference
Managed properly, not left on autopilot.
Unmanaged Google Ads accounts bleed budget quietly. Ours don't.
Unmanaged or self-run ads
×Budget spent on broad, untargeted searches
×No conversion tracking to show what's working
×Campaigns set up once and left alone
×Reports (if any) full of jargon
NKDS-managed PPC
✓Granular targeting and negative keyword management
✓Full conversion tracking from day one
✓Reviewed and optimised every single month
✓Plain-English reporting you'll actually understand
FAQs
Google Ads & PPC questions.
Common questions about running paid campaigns with us.
How much should I budget for Google Ads?
It depends on your industry, competition and goals. We'll review your market and recommend a realistic starting budget as part of your proposal — there's no one-size-fits-all figure.
How soon will I see results?
Some campaigns generate enquiries within days, but meaningful, optimised performance typically builds over the first 4–8 weeks as we gather data and refine targeting.
Do you take a percentage of my ad spend?
Our fees are agreed upfront and aren't tied to how much you spend on ads, so there's no incentive for us to inflate your budget unnecessarily.
Can you take over an existing campaign?
Yes. We'll audit your current account, keep what's working and fix what isn't, rather than starting from zero unnecessarily.
Is there a minimum contract length?
No. We work on a rolling basis because we'd rather earn your business every month than lock you into a contract.
Do you manage Facebook and Instagram ads too?
Yes — that sits under our social media management service, and we can run both alongside each other as part of one joined-up strategy.
Start your campaign
Let's make your ad budget work harder.
Tell us about your business and current ad spend — we'll review what's working and put together a no-obligation proposal.
Get a free quote ↗