01
GA4 Setup & Configuration
Properly configured Google Analytics 4 — events, conversions, goals and enhanced measurement set up correctly from day one.
Analytics that actually get used
Stop guessing. Start knowing.
Most businesses drive traffic to their website without knowing what happens next. Which pages are losing visitors? Where do people drop off before enquiring? What's stopping them from converting?
We install and configure proper tracking, analyse the data and implement changes proven to improve conversion rates — whether that's form fills, phone calls, purchases or sign-ups.
What's included
Data that actually drives decisions.
From accurate tracking setup through to ongoing conversion optimisation.
02
Heatmaps & Session Recordings
See exactly how visitors interact with your pages — where they click, how far they scroll and where they get stuck.
03
Conversion Funnel Analysis
We map your visitor journey from landing to conversion, identifying exactly where people are leaving.
04
A/B Testing
Controlled experiments on your key pages — testing headlines, layouts, CTAs and copy to find what genuinely converts.
05
Google Tag Manager
Clean, correctly configured tag management so every tool you rely on gets accurate data.
06
Monthly Insights Reporting
Plain-English reports with recommended actions, not just numbers on a page.
What is included
Every metric, put to work.
This is what happens after you sign off an analytics & CRO programme with us.
01
GA4 property setup
A correctly configured GA4 property with accurate, reliable tracking from day one.
02
Conversion event configuration
Every meaningful action — form fills, calls, purchases — tracked properly as a conversion.
03
Click & scroll heatmaps
Visual evidence of how visitors actually use your pages, not assumptions.
04
Full funnel mapping
A clear picture of the path visitors take, and exactly where they drop off.
05
Hypothesis development
Data-backed hypotheses for what to test, rather than random changes.
06
Winning variant implementation
Once a test proves out, the winning version is rolled out properly.
Our process
Clear stages. No unnecessary complexity.
You will always understand what is being worked on and what happens next.
01 · Discover
Audit
We review your current tracking setup and identify gaps and inaccuracies.
02 · Plan
Configure
We set up GA4, Tag Manager, heatmaps and conversion tracking correctly.
03 · Analyse
Identify
We map your funnel and pinpoint exactly where visitors are dropping off.
04 · Test
Improve
We run controlled experiments and implement what's proven to convert better.
Results you can see
Full transparency on every conversion.
You'll always know exactly where your website is winning and losing conversions — no vague reports, no jargon, no vanity metrics.
Every test and change is reviewed monthly against clear, agreed goals, based on data rather than guesswork.
30%
Typical conversion rate improvement
GA4 & tag setupIncluded
Heatmaps & recordingsIncluded
A/B testingOngoing
ReportingMonthly
Contract lock-inNone
The NKDS difference
Data acted on, not left in a dashboard.
Tracking that nobody looks at is worse than useless. Ours gets used.
Unmanaged or default analytics
×Default GA4 setup missing key conversions
×No visibility into where visitors actually drop off
×Changes made on gut feeling, not evidence
×Reports (if any) full of jargon
NKDS-managed analytics & CRO
✓Every meaningful conversion tracked accurately
✓Heatmaps and funnels showing exactly where issues are
✓Changes tested and validated before rollout
✓Plain-English reporting you'll actually understand
FAQs
Analytics & CRO questions.
Common questions about tracking and conversion optimisation with us.
My analytics already looks set up — do I need this?
Often "set up" and "set up correctly" are different things. A quick audit usually reveals missing conversions or inflated numbers most business owners never spot.
How long before I see improvements?
Tracking fixes show accurate data almost immediately. Meaningful conversion rate improvements from testing typically build over 8–12 weeks as we gather enough data to act on.
Do you need a minimum amount of traffic to test?
Reliable A/B testing needs a reasonable volume of visitors. If traffic is low, we'll focus first on heatmaps, funnel analysis and quick wins instead.
Will this work alongside my existing SEO or PPC?
Yes — in fact it improves the return on both, since better conversion rates mean more value from the same traffic.
Is there a minimum contract length?
No. We work on a rolling basis because we'd rather earn your business every month than lock you into a contract.
What tools do you use?
Typically Google Analytics 4, Google Tag Manager and a heatmap/recording tool such as Hotjar or Microsoft Clarity, chosen to suit your setup.
Make your data work harder
Let's make your data work harder.
We'll audit your current tracking and identify where your website is losing conversions — no obligation, just honest insight.
Get a free audit ↗