01
Product-led navigation
Windows, doors, conservatories and roofline are easy to find and compare.
Project overview
A digital experience built around homeowner trust.
Britannia Double Glazing needed a website that could present UPVC windows, doors, conservatories and roofline products clearly to homeowners comparing installers.
The site was structured to help visitors understand product options, see the quality of past installations and move naturally towards requesting a free quote.
Strong trust signals, including employed-fitter messaging and product guarantees, were used throughout to reduce hesitation and support enquiries.
02
Trust-first messaging
Employed fitters, A-rated products and guarantees are prominent throughout.
03
Conversion-focused content
Clear quote request routes support enquiries from every product page.
The challenge
Quality installers. A crowded, price-driven market.
The website needed to stand apart from lower-quality competitors by proving quality and reliability before a quote was even requested.
01
Differentiate on quality
Homeowners needed to see why employed fitters and A-rated products matter.
02
Simplify product choice
Windows, doors and conservatories all needed a clear, comparable presentation.
03
Make quoting effortless
A fast, low-friction route to requesting a quote was essential.
Key website features
Designed to reassure, inform and convert.
Each page combines strong visuals with the information homeowners need before requesting a quote.
01
Product pages
Windows, doors, conservatories and roofline explained with clear benefits.
02
Quote request forms
Simple, low-friction enquiry forms available from every page.
03
Employed-fitter messaging
Highlights quality assurance over subcontracted installation teams.
04
Review-led trust
Customer feedback reinforces credibility at key decision points.
05
Responsive experience
Navigation and calls to action adapt across every screen.
06
SEO-ready structure
Product and location pages support local search visibility.
Project highlights
A scalable platform for continued growth.
Replace these figures with verified Analytics, Search Console or quote data when available.
4Core product ranges promoted
4.8★Google rating highlighted
100%Responsive experience
24/7Quote request availability
“The new website gives homeowners the confidence to request a quote before they've even picked up the phone.”
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