01
Service-led navigation
Boilers, heat pumps, insulation and solar are easy to find and understand.
Project overview
A digital experience built around trust and eligibility.
Energy Wise needed a website that made ECO4-funded home upgrades easy to understand for homeowners, private tenants and landlords across several regions.
The site was structured to explain boiler, heat pump, insulation and solar options clearly, and guide visitors towards a simple eligibility check.
Clear, honest messaging and prominent calls to action were used throughout to build trust and support enquiries in a heavily regulated sector.
02
Eligibility-first messaging
Content built around helping visitors check funded upgrade eligibility.
03
Conversion-focused content
Clear calls to action support enquiries from homeowners and landlords.
The challenge
Complex funding schemes needed a simple, trustworthy explanation.
The website needed to demystify ECO4 funding and multiple upgrade options while building genuine confidence in a sector prone to scepticism.
01
Simplify funding schemes
Visitors needed a clear, jargon-free explanation of ECO4 eligibility.
02
Cover multiple services
Boilers, heat pumps, insulation and solar all needed a clear, findable home.
03
Build genuine trust
Credentials and honest messaging needed clear, confident presentation.
Key website features
Designed to explain, reassure and convert.
Each page combines clear visuals with the information homeowners need before making an enquiry.
01
Service pages
Plain-English guides to boilers, heat pumps, insulation and solar.
02
Eligibility checker journey
A simple path for visitors to find out if they qualify for funding.
03
Landlord & tenant guidance
Clear information for every type of eligible applicant.
04
Review-led trust
Customer feedback reinforces credibility at key decision points.
05
Responsive experience
Navigation and calls to action adapt across every screen.
06
SEO-ready structure
Service and region pages support local search visibility.
Project highlights
A platform built to grow with the business.
Replace these figures with verified Analytics, Search Console or enquiry data when available.
6+Services promoted
4.9★Google rating highlighted
100%Responsive experience
24/7Enquiry access online
“The new website makes it so much easier for homeowners to understand what they qualify for and get in touch with confidence.”
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