01
Photography-led design
Cakes and bakes are presented with rich, appetising imagery throughout.
Project overview
A digital experience built around bakes worth sharing.
Cake & Crumble needed a website that did justice to the quality of its cakes and bakes, while making it simple for customers to browse ranges and place custom orders.
The site was structured to showcase seasonal and celebration bakes with strong photography, and to guide customers smoothly towards enquiring about custom orders.
Warm, appetising visuals and clear enquiry routes were used throughout to turn browsing visitors into orders.
02
Custom order journey
A simple enquiry route for celebration cakes and bespoke orders.
03
Conversion-focused content
Clear calls to action support orders and enquiries at every stage.
The challenge
A local bakery needed to look as good online as its cakes taste.
The website needed to capture the quality and craft of the bakes while making ordering simple for busy customers.
01
Showcase the range
Everyday bakes and celebration cakes both needed a clear, appealing home.
02
Simplify custom orders
Customers needed an easy way to enquire about bespoke celebration cakes.
03
Build local loyalty
Reviews and local presence needed to be clear to encourage repeat custom.
Key website features
Designed to tempt, inform and convert.
Each page combines rich visuals with the information customers need before placing an order.
01
Bake gallery
A visual showcase of cakes, bakes and seasonal specials.
02
Custom order form
A simple enquiry journey for bespoke celebration cakes.
03
Opening hours & location
Clear, prominent details for customers visiting in person.
04
Review-led trust
Customer feedback reinforces quality and reliability.
05
Responsive experience
Navigation and calls to action adapt across every screen.
06
SEO-ready structure
Product and location pages support local search visibility.
Project highlights
A scalable platform for continued growth.
Replace these figures with verified Analytics, Search Console or order data when available.
20+Bakes and cakes showcased
4.9★Google rating highlighted
100%Responsive experience
24/7Order enquiry access
“The new website makes it so much easier for customers to see what we do and order their perfect cake.”
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