01
NHS and private clarity
Patients can quickly understand which treatments are available under each option.
Project overview
A digital experience built around clarity and trust.
Charlestown Dental Practice needed a website that could present both NHS and private treatments clearly, without confusing patients who simply wanted to keep their teeth healthy.
The site was structured to explain treatment options in plain English, highlight the practice's combination of artistry and technique, and guide patients naturally towards booking.
Warm, reassuring content and clear calls to action were used throughout to support new patient enquiries and long-term relationships.
02
Treatment-led navigation
Whitening, bonding, crowns, veneers and bridges are easy to find and understand.
03
Conversion-focused content
Clear contact details and calls to action support new patient enquiries.
The challenge
NHS and private care, explained without confusion.
The website needed to present two very different treatment paths clearly, while keeping the tone warm and approachable throughout.
01
Separate NHS and private clearly
Patients needed to understand their options without wading through jargon.
02
Showcase cosmetic expertise
Bonding, whitening and veneers needed a confident, visual showcase.
03
Make enquiring effortless
Contact details and booking routes needed to be visible on every page.
Key website features
Designed to inform, reassure and convert.
Each page combines a warm visual tone with the information patients need before getting in touch.
01
Treatment pages
Plain-English explanations of NHS and private cosmetic treatments.
02
New patient journey
A dedicated path helps first-time patients register with ease.
03
Cosmetic showcase
Bonding, whitening and veneer results are presented with confidence.
04
Review-led trust
Patient feedback reinforces credibility at key decision points.
05
Responsive experience
Navigation and calls to action adapt across every screen.
06
SEO-ready structure
Treatment pages support local search visibility across Manchester.
Project highlights
A platform built to grow with the practice.
Replace these figures with verified Analytics, Search Console or booking data when available.
8+Treatments promoted
4.8★Google rating highlighted
100%Responsive experience
24/7Enquiry access online
“The new website makes it so much easier for patients to understand their options and get in touch.”
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