01
Multi-location architecture
Clear information, contact details and booking journeys for both practices.
Project overview
A digital experience built around lasting patient trust.
Making Smiles Orthodontics required a website capable of serving two locations while presenting a full range of brace and aligner treatments built on nearly three decades of experience.
The site was structured to help patients understand treatment options, choose a convenient location, and book flexible evening or weekend appointments.
Strong trust signals and clear calls to action were used throughout to reduce friction and support enquiries.
02
Treatment-led navigation
Invisalign, ceramic, lingual and interceptive braces are easy to compare.
03
Conversion-focused content
Flexible appointment times and individual treatment plans support enquiries.
The challenge
Nearly 30 years of trust. A website to match.
The website needed to reflect a well-established, patient-friendly reputation while covering two locations and a wide treatment range.
01
Make treatment discovery easier
Patients needed to find and compare the right brace or aligner option quickly.
02
Support two locations
High Wycombe and Amersham each required clear contact and booking information.
03
Reflect a trusted reputation
Long-standing experience and patient care needed to come through clearly online.
Key website features
Designed to inform, reassure and convert.
Each page combines visual clarity with the information patients need before committing to treatment.
01
Treatment pages
Benefits, suitability and process for every brace and aligner option.
02
Location journeys
Addresses, hours and booking links for High Wycombe and Amersham.
03
Flexible appointments
Evening and weekend availability is promoted clearly for busy patients.
04
Individual treatment plans
Personalised care messaging reinforces the practice's patient-first approach.
05
Responsive experience
Navigation and calls to action adapt across every screen.
06
SEO-ready structure
Location and treatment pages support local search visibility.
Project highlights
A scalable platform for continued growth.
Replace these figures with verified Analytics, Search Console or booking data when available.
2Practice locations supported
6+Brace & aligner options presented
5★Patient rating highlighted
100%Responsive experience
“The project brings treatments, patient trust and two practice locations together in one clear, professional digital experience.”
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