01
Product-led architecture
Maternity Index, Workforce Intelligence and Board Operating System each have a clear home.
Project overview
A digital experience built around evidence and trust.
Strasys needed a website capable of explaining a sophisticated decision intelligence platform to NHS leaders, spanning maternity safety, workforce planning and board-level reporting tools.
The site was structured to translate complex analytics products into clear, outcome-led messaging that speaks directly to healthcare decision-makers.
A calm, authoritative visual style and clear calls to action were used throughout to support qualified enquiries from NHS organisations.
02
Outcome-focused messaging
Complex analytics are translated into clear benefits for healthcare leaders.
03
Credibility-first design
A calm, professional tone builds trust with NHS decision-makers.
The challenge
Complex healthcare analytics needed to feel clear and credible.
The website needed to explain a multi-product platform to time-poor NHS leaders without oversimplifying the offering.
01
Simplify complex products
Multiple analytics tools needed clear, distinct explanations.
02
Speak to NHS leaders
Messaging needed to resonate with board-level and clinical decision-makers.
03
Build institutional trust
Credibility signals needed clear, professional presentation.
Key website features
Designed to inform, reassure and convert.
Each page combines clear explanation with the credibility signals NHS leaders look for before enquiring.
01
Product pages
Each analytics tool explained with clear outcomes and use cases.
02
Insight content
Thought leadership content reinforces expertise and credibility.
03
Academy & training
Leadership development programmes are clearly promoted.
04
Enquiry-led contact
Clear routes for NHS organisations to start a conversation.
05
Responsive experience
Navigation and calls to action adapt across every screen.
06
SEO-ready structure
Product and insight pages support organic search visibility.
Project highlights
A scalable platform for continued growth.
Replace these figures with verified Analytics, Search Console or enquiry data when available.
5+Analytics products presented
100%Responsive experience
NHSFocused messaging throughout
24/7Enquiry access
“The new website finally does justice to the depth of our platform and how we help healthcare leaders make better decisions.”
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